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Not many companies get started with one Finnish adventurer in Peru choppin’ wood and almost cutting out his finger and then getting back to his home country Finland to get better. Still, that is where Wølmark Finland’s story began. After the accident, the only things that were wandering in Teemu’s mind were the Andes, alpacas and sweaters – holy shit that is an idea for a company!
In Finland, Teemu had a few frosty ones with his friend Petteri who got excited about the idea immediately. Only a few moments from there a brand producing long-lasting and sustainable wool clothing for adventurers started coming together. While the ride grew faster, the team had to grow bigger as well. So a third founder jumped on board as well when Georgios jumped into marketing. Still this adventure has only begun.
Adventure is a really personal experience. You can experience it in small everyday adventures by walking in the park or in bigger struggles like hiking to the top of a mountain. Others go for an adventure with a friend, some with their own thoughts. Nevertheless we all are hungry for experiences. How do you define your adventures? Adventures can be really easy going or really tough. Through difficulty to victory as we say. We want to promise that with Wølmark products you make your adventures even better. We want to dress adventurers responsibly with warm, timeless style. We want our clothes to be our friends in our adventures.
Wølmark’s mission is to bring people and the Earth closer to each other. By creating long-lasting, high-quality and timeless clothing from the world's best materials we believe we achieve our mission. The products' whole life cycle needs to be as long as possible. We want to change peoples' thoughts from fast fashion towards building their own long-lasting style. And doing that with a smile.
We want our clothes to remind people of what is really important in life. For us it’s the small moments of joy we have in life that make our life an adventure. This joy can come from succeeding in personal achievements, spending quality time with friends or watching your favorite movie. Everyone is the adventurer of their own lives.
Life is not always easy but every moment can potentially be meaningful. When people think of Wølmark, we want it to remind them of the importance of the moment. The moment when you can smile and feel the joy of an adventurer.
We value and cherish nature and we also want to protect it. Nature is a big part of us as a brand and as persons. Where do you think some of our product names come from?
We as entrepreneurs and as a brand have the responsibility for our products and the whole supply chain. All the way from an alpaca farmer to the person wearing our products. It is important that it is easy for everyone to tell us their feelings and worries.
Freedom is an important value for us. We want everybody to be free to express themselves as who they are. We are entrepreneurs as that is what we want to express. Also we are adventurers, so we want to ask every adventurer to join our adventure.