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THIS GENERATION'S HIKER CHOOSE ALPACA WOOL

Privacy Policy

Wølmark Finland Oy is committed to protecting the privacy of its customers and anyone who uses our website or other Wølmark Finland Oy's online services.

Owner of the register:

Wølmark Finland Oy
Business ID: 3128337-3

Wølmark Finland Oy collects personal data for the purpose of managing customer relationships and delivering e-commerce orders, and the legal basis for processing personal data is the customer relationship. Providing certain personal information (name, address, telephone number) is a prerequisite for submitting an order and therefore also for placing it.

We also collect personal information for marketing purposes.

Personal data is processed by:

Founders of Wølmark Finland Oy:

  • Petteri Kiuru +358407254046
  • Teemu Pinomäki +358452542651
- Occasional third parties at the request of Wølmark Finland Oy (for example, the developers of the websites we order and the employees of the payment services).


In addition to our online store, your personal information is in the following services to improve the customer experience and service:

- Email service through which we send messages both to our insiders (email list) and in some cases to our non-listed customers (for example, in the event of a recall of a defective product)

- Customer service software for handling customer messages

- Rating software for collecting reviews

- Delivery partner

We store the information provided by the user as follows:
  • Name
  • Address, e-mail address and telephone number
  • Order and return history
  • Possible failed orders
  • Payment information related to the order
  • Comments you post on articles on the site
  • The reviews you provide and their texts
  • Subscribe to the mailing list and the selected list
  • Answers to possible various polls (color votes, etc.)

Cookies

Our website also uses cookies. The use of cookies is essential for the functioning of the online store. Cookies enable, for example, the use of a user account and the operation of the Shopping Cart. Our website - like almost all other websites - does not work properly without cookies, but you can turn them off or remove them from your web browser.

Cookies are used to collect the following information about your use of our service:

  • IP address, web browser, and time zone
  • What pages you browse on our website and when to visit
  • E-commerce transactions (e.g. adding to cart and making purchases)
  • Information about the device you are using

    • Cookies provide information to Google and Facebook so that we can use the information to target relevant ads on those services. For example, you can get ads for the exact product you viewed on our website or add it to your shopping cart. Note: The information doesn't increase the number of ads on the services you use.

    Manage or delete data

    • Personal information collected about you
    • Correction of data
    • Restrictions on data processing, such as marketing bans
    • Opposition to data processing
    • Withdrawal of consent, such as marketing
    • Making a complaint to the supervisory authority

    A request for the above measures is made by e-mail to: petteri@wolmark.fi

    Please note that data can only be deleted if we have no legal obligation to continue processing your personal data.

    Data retention

    We retain your order information for the time being.

    ALPACA VS. MERINO

    What makes alpaca wool superior to Merino sheep's wool and why is Merino sheep's wool often coated with plastic?

    The amazing benefits of alpacas come from their thousands of years of living in the rugged environment of the Andes Mountains. In this environment, the alpacas have naturally developed a fiber that can withstand drastic temperature changes, from the freezing temperatures of the night to the scorching sun of the day.

    Fiber scales and chemical treatment

    Almost all Merino sheep's wool is processed in order to remove the characteristic scales from the wool, which make the sheep's wool sting. The result of the treatment is a smoother coat, but at the same time the properties of the wool deteriorate. For example, wool's ability to repel and transfer moisture is significantly reduced or completely removed.

    The so-called Superwash method has either one or two steps, depending on the method. In the first step, the fiber scales are smoothed using a chemical process. In the second step, the fiber is coated, often with plastic, so that it can be machine washed.

    Responsible brands use sustainable methods, but according to research, up to 70-75%(1,2) of washable Merino wool products on the market are also covered with plastic to enhance production and soften the skin feel.

    Alpaca wool is not chemically treated, as the fiber is naturally fine-scaled. When scales are not removed e.g. the wool's ability to repel and transfer moisture is preserved and it is possible to make knitwear even in demanding conditions.

    Fiber air pockets

    This is another major structural difference between Merino and Alpaca. Basically, all wools contain air, which creates the characteristic ability of wool to insulate heat. Both wools have this structure, but Alpaca wool contains significantly more of these air pockets and insulates its wearer better.

    Although Merino's fiber is longer and thicker, wool is a less effective thermal insulator compared to alpacas(5). Depending on the source, the secretion capacity of alpaca wool compared to Merino is 20-400% (3,4). Airy fibers make the product lighter and enable a warm product with less material.

    The differences in the thermal insulation of the wools are related to the differences in the internal structure of the fibers. Merino sheep's wool consists of one type of fiber that does not have a core, while only a small part of alpaca fibers are coreless(4). This core creates air spaces in the fiber and increases the heat insulation of the wool, making alpaca an effective heat insulator(5).

    "Depending on the source, the insulating capacity of alpaca wool compared to Merino is 20-400%"

    In the end, there are only a handful of Merino sheep wool brands that can really guarantee the product's quality and ethics. When you buy alpaca, you know that the quality of the materials is always top notch.

    We create gear for this generation of hikers. Alpaca wool is a genuine high-performance fiber that has evolved naturally, shaped by its environment in the rugged mountains of the Andes. No chemicals, no plastic, no animal abuse - 100% alpaca wool.

    HELLE - ALPACA WOOL LIGHT SOCK
    HELLE - ALPACA WOOL LIGHT SOCK
    $18.79—$49.91
    SKUTSI – 100% Alpaca Wool Beanie
    SKUTSI – 100% Alpaca Wool Beanie
    $77.70
    VIIMA - 100% Alpaca wool beanie
    VIIMA - 100% Alpaca wool beanie
    $88.81
    Sale
    PULU -100% Alpaca Wool Fingerless Gloves
    PULU -100% Alpaca Wool Fingerless Gloves
    $33.24
    $38.79
    MEHTÄ – 100% Alpaca Wool Neckwarmer
    MEHTÄ – 100% Alpaca Wool Neckwarmer
    $77.70
    HALLA – 100% Alpaca Wool Headband
    HALLA – 100% Alpaca Wool Headband
    $55.47

    Sources

    1. A review of the sustainable methods in imparting Shrink resistance to wool fabrics

    2. Why is superwash yarn not sustainable?

    3. Comparing Natural Fibers

    4. Comparison between the thermal insulation properties of Huacayo alpaca and Merino sheep fleeces

    5. New World Encyclopedia - Wool

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